The Opium Group brings the South Beach-style and over-the-top opulence of Privé to Super Bowl XLII.

In addition to creating a one of a kind party atmosphere at The Best Damn Super Bowl Weekend Period compound, called the Privé Lounge, The Opium Group brings its signature brand of South Beach-style "joie de vivre" to Las Vegas when Privé, Miami's chicest hotspot, opens in The Planet Hollywood Resort & Casino. Coined "Hollywood's Miami playground" for its exclusive atmosphere and celebrity appeal, Tinseltown's brightest lights, from Pamela Anderson, Matt Damon, Jessica Simpson and Usher, to Leonard DiCaprio, Eva Longoria, Jessica Alba and Cameron Diaz, have partied at Privé. Opening in Winter 2007, Privé LV will bring design decadence, glamour and over-the-top opulence to the Las Vegas strip.


BEST DAMN SUPER BOWL WEEKEND PERIOD

Event Summary:

  • The Best Damn Sports Show Period celebrates Super Bowl XLII in Phoenix, Arizona with their 1st annual Best Damn Super Bowl Weekend Period!
     

  • Taking place on the sprawling grounds of a 20,000 sq ft mansion only 15 minutes from the site of Super Bowl XLII, the Best Damn Super Bowl Weekend Period represents one of the year’s most prolific and highly anticipated events.  Featuring live performances from top recording artists, a star-studded crowd and four nights of world-class entertainment, the Best Damn Super Bowl Weekend Period promises to be one of the most talked about Super Bowl events ever.
     

  • Hosted by Rodney Peete, Holly Robinson Peete and the members of the Best Damn Sports Show cast including John Salley, Rob Dibble and Chris Rose, the red-carpet event expects to draw some of the biggest names in sports and entertainment including Jessica Alba, Paris Hilton, Marshall Faulk, Marcus Allen, Warren Moon, Alex Rodriquez, Jason Giambi, Coco Crisp, Jeremy Piven, Vida Guerra, Brooke Burke, Kim Kardashian, Travis Barker and many others.


 

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